Our guest is Amanda Whiting Gerstle — a strategic marketing leader in music tech and pro audio, who worked with iconic brands like Universal Audio, Splice, and Roland Corporation.

In this episode, we talk about:

✅ How startups should build marketing from scratch
We go deep into what early-stage audio companies should focus on first, how to avoid common mistakes, and when it makes sense to bring in external expertise

✅ Marketing funnels, channels and what actually drives sales
We explore how funnels really work in audio, what channels matter in 2026, and why most companies struggle to convert attention into revenue

✅ How to build and scale marketing in audio companies
From product marketing to branding — Amanda shares how marketing should work with Product and Sales, and where it should sit in the organisation

We also discuss AI, market saturation, and what it really takes to stand out today.

If you’re building an audio startup, Amanda can also help you through her work as a Fractional CMO at Synthesize Marketing
→ https://www.synthesize.marketing/

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