This course is a comprehensive introduction to Product Management in the audio industry, designed for aspiring professionals, career switchers, and early-stage Product Managers and first-time founders who want to understand how to build a successful audio product.
You will go beyond generic PM theory and learn how product management works specifically in audio ecosystems.
By the end of this course, you will:
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Understand how audio products are built and scaled and how to navigate the audio product lifecycle with confidence
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Speak the language of Product, DSP, and Engineering
This course is NOT for
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Experienced industry product managers
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Successful audio founders
Introduction
- What is a product and product life cycle
- What is a product management
- Why disciplined approach to PM
- Audio marker overview
Ideate and strategize
- How to find a problem to solve
- Product Idea
- Building business model
- Financial modeling
- Product Team
Validate and scoping
- Test your business model
- Prototyping
- Minimum Viable Product
- Role of AI in validation
Deliver the product
- Software development process
- Hardware development process
Launch the product
- Diffusion of innovation
- Beachhead strategy
- GoToMarket planning
- Role of Product Marketing
- B2B vs B2C sales
Maintain the product
- Marketing mix in the maturity phase
- Product metrics in maintenance phase
- Product extensions, derivatives and platforms
- 6 Sections
- 23 Lessons
- 12 Weeks
- Introduction4
- Ideate and strategize5
- Validate and scoping4
- Deliver the product2
- Launch the product5
- Maintain the product3
Wojciech Ozimek
Founder of Audio Product Academy. Technical Program Manager at Pro Tools team, previously Head of Product at My3Daudio. NPDP certified PM and accredited trainer.
Get unlimited access to all learning content and premium assets — tylko do takiej propozycji musi być już subskrypcja
Only hands-on experienced, fantastic course
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