Our guest is Tobias Lønnerød Madsen, Founder of Moonbase – a storefront system built for audio plugin companies.

Moonbase is a sponsor of Audio Product Jam Stockholm #1 that will be hosted at XLN Audio on September 10th.

👉 Learn more about Moonbase:
https://moonbase.sh/a/product-jam

In this episode, we talk about:

✅ Why audio plugins need their own commercial stack
Generic checkout tools break down fast when a plugin company needs partial bundle upgrades, offline activations, subscriptions, cross-grades, and long product lifecycles. Tobias explains why licensing, storefront, marketing data, and customer ownership need to work as one product system.

✅ Licensing and installation as customer experience
For plugin companies, activation is not a detail hidden in the backend. It shapes first impressions, support load, and trust.

✅ Data as a key asset of the product launch
When a company knows what a customer owns, it can build smarter upgrades, loyalty discounts, trials, bundles, and launch campaigns. That changes how indie audio companies sell products without copying generic SaaS logic.

✅ Challenges that audio founders have
Tobias talks about the challenges of plugin developers he works with as well as his dilemmas as a founder.

If you are an indie founder, product manager, DSP engineer, UX designer, or part of an audio software team – this episode will provide a lot of inspiration.

🎙️ After the premiere, the episode will be available on all streaming platforms.

👉 Don’t forget to subscribe to Audio Products Podcast:
https://audioproductacademy.com/ 

Cheers!