During this live event we met Francois Quereuil, former VP of Audio Product Management at Avid. Francois was responsible for Avid’s product portfolio of renowned industry tools (Pro Tools digital audio workstation and Sibelius music notation) and integrated solutions (audio hardware, control surfaces, and live sound systems).

We discussed the challenges of creating and executing a product strategy in a crowded market and what the work of a Product Executive from a leading audio company entails.