During this live show, we met Simon Cross, the Chief Product Officer of the music tech company Native Instruments. Simon leads product management, product design, sound design, strategic partnerships, and strategy teams across the group’s brands: Native Instruments, iZotope, Brainworx, and Plugin Alliance.

We discussed how technology changes music is made and consumed, the opportunities and challenges related to those changes, and how companies like Native Instruments use those trends to help people overcome creative barriers in making music. We will also ask Simon about what it is like to be the CPO of one of the most interesting music companies of the last few decades.