We met with Laren Agius, a Director of Product at Beatport. Laren develops products for DJs and the Electronic Dance Music Community.  He is also a DJ himself with over 15 years of experience and a sound designer when not behind the decks.

In this episode, Laren presented the case study of how Beatport implemented a consistent approach to product discovery (analysis of customer needs). We will hear from Laren first hand how to implement such an approach and what benefits you can expect: how much time you need, what teams are needed, and what challenges you may face